Schedule a Post

There are three ways to start scheduling a post:

Whichever method you use, you are taken to the Create a Post screen.

Create a Post

The Create a Post screen presents you with a form where you can enter all the necessary details:

Select the platform and account where you want to publish the post.
Write the caption for your post.
Schedule a date and time to publish your post.
This is optional and is not needed if you are going to post your content now.
Add media.
This is optional for all but Instagram, which requires it. Any media must meet the platform's criteria outlined below. Click the ellipses to:
- Change the title of a document in a LinkedIn post.
- Add alt text to images (1000 character limit).

The Preview pane shows how your post will look when published on your chosen platform.

Once your post is ready, click Post Now to publish it immediately or Schedule Post to post it on the date and time specified in step three.

Each platform has its own criteria for media content that can be added to a post.

Instagram uses different names and has different media limits depending on the type of media you are posting.

If your media consists of just one image, Instagram calls it a Post.

If your media consists of just one video, Instagram calls it a Reel.

If your media consists of multiple images and/or videos, Instagram calls it a Carousel.

Note: We recommend an aspect ratio of 9:16 to avoid cropping or blank space.

Images per post: 9
Maximum file size: 5 MB (we'll automatically compress images that are 20MB or less for you)
Aspect ratio: 1.91:1 recommended
Format: JPG/JPEG, PNG, GIF

Documents per post: 1
Maximum file size: 100 MB
Format: PPT, PPTX, DOC, DOCX, PDF
Note: You can use only one attachment type per LinkedIn post, i.e. you can only use images, OR a video, OR a document in any individual post.