Theme Builder Plugin

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Search Engine Optimisation

This feature is accessed from the Options tab in the Layout Manager in Theme Builder 3.0 and above.

Theme Builder provides a number of options that allow you to optimise your wiki for external search engines, including search appliances on your intranet.

(info) System Administrators can set permissions to restrict who can use these options. By default, only Confluence site administrators (confluence-administrators group) can change these options.

Page Title

This option allows you to customise the page title that is shown in the web browser title bar which is useful if you are optimising your wiki for search engines like Google, a process known as Search Engine Optimisation (SEO).

The default page title notation is:

{builder-pagetitle} - {builder-spacetitle} {builder-spacetitle:sitetitle=true|global=false|prefix=- }

For more information on the macros that are used by default, see builder-pagetitle macro and builder-spacetitle macro.

You can use any macro, including User Macros or third-party macros, as well as basic wiki notation.

(warning) Please ensure that there is no HTML or line breaks in the rendered page title as these will cause problems with the browser.

Automatically Generate Meta Data

Although meta tags are generally no longer used by most search engines, they are still commonly used by intranet search appliances. These three options allow you to automatically generate meta tags on all applicable pages viewed using the layout.

Meta Tag

Default

Notes

Builder Version

Keywords

(tick)

Generates a keywords meta tag based on content labels, for example: 

<meta name="KEYWORDS" content="options, seo, search, engines">

When you change the labels on a page, the meta tag is automatically updated to reflect the changes.

3.0

Description

(error)

Generates a description meta tag based on the content excerpt, for example: 

<meta name="DESCRIPTION" content="Theme Builder provides a number of options that...">

You can customise the excerpt for a page or blog post using the excerpt macro. If no excerpt is specified, a short abstract taken from the opening text on the page will be used.

3.0

Author

(error)

Generates an author meta tag based on the person who created the content, for example: 

<meta name="AUTHOR" content="Guy Fraser">

3.0

To add custom meta tags, use the "Custom HTML" feature in the Confluence administration console. Note, however, that this will apply the custom meta tags to all pages in Confluence, regardless of which theme or layout is selected.

(info) Using meta tags will slightly increase page size and therefore download times. On busy servers, the overheads of automatically generating meta tags may have a slight performance impact.

Search Engines

Most search engines (Google, Yahoo, etc) allow sites to alter the way they are indexed and how search results are shown. Each of the following options determines what search engines should do:

Option

Default

Notes

Builder Version

Use Public Directories

(error)

Search Engines will often use snippets from a directory service (Open Directory Project for Google/Microsoft/Yahoo, Yahoo! Directory for Yahoo) in preference to whatever is in the page itself. By default this option is disabled, forcing search engines to take excerpts from your wiki rather than external directories.

3.0
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