Theme Builder Plugin

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Comment: Migrated to Confluence 5.3

Search Engine Optimisation

This feature is accessed from the Options tabTab in the Layout Manager in Theme Builder 3.0 and above.

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Excerpt

Theme Builder provides a number of options that allow you to optimise your wiki for external search engines, including search appliances on your intranet, a process known as Search Engine Optimisation (SEO).

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These options affect search engines (e.g. Google and Yahoo) if your site is publicly accessible and search appliances (e.g. Google Search Appliance) that may exist on company intranets. They do not affect the internal Confluence search engine (Lucene).

(info) Image Added System Administrators can set permissions to restrict who can use these options. By default, only Confluence site administrators (confluence-administrators group) can change these options.

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This option allows you to customise the page title that is shown in the web browser title bar (the <title> element in the HTML <head> section) which is useful if you are optimising your wiki for search engines like Google.

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You should always show the most microscopic information first (eg. page title) and more macroscopic information later (eg. space title and followed by site title). As well as improving search results, this will also make tabbed browsing easier for end-users.

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Meta Tag

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Notes

Builder Version

Keywords

(tick)

Generates a keywords meta tag based on content labels, for examplelabels. Simply add the labels to your wiki page or blog posts:
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Theme Builder will generate the keywords meta tag:

Code Block
<meta name="KEYWORDS" content="options, seo, search, engines">

When you change the labels on a page, the meta tag is automatically updated to reflect the changes.

3.0

Description

(error)

Generates a description meta tag based on the content excerpt, for example:

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<meta name="DESCRIPTION" content="Theme Builder provides a number of options that...">

You can customise the excerpt for a page or blog post using the excerpt macro. If no excerpt is specified, a short abstract taken from the opening text on the page will be used.

3.0

Author

(error)

Generates an author meta tag based on the person who created the content, for example:

Code Block
<meta name="AUTHOR" content="Guy Fraser">

3.0

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For a much more detailed overview of what these options do, please see this Search negine Engine Land article or review Adaptaivst's related tracker ticket.