The Service Marks macro enables you to add customizable service marks to content.

Because service marks are quite rare, you’ll probably not find them in many fonts, and few if any web browsers will support them. The Service Marks macro has the following benefits:

  • It’s easily readable with most fonts and sizes

  • It works on all browsers with any font

  • The symbol never gets underlined when hyperlinked

  • Service marks can be branded using style sheets


  1. Navigate to the page you want to edit.

  2. Click Edit.

  3. Click Insert More Content Other Macros.

  4. Select the Service Marks macro from the Macro Browser.

    Macro Browser with the Service Marks macro highlighted


    CSS Class

    Option to apply a custom CSS class to the element. Enter the CSS class name(s) to apply to the macro (case sensitive); multiple classes can be separated by a space or comma. Do not include the . selector in the class name. Classes must be part of your Global Confluence CSS or defined in a CSS Stylesheet macro that you have added to your page.




    Output type

    Specifies that the macro will be displayed inline with the surrounding content

    single select



  5. Click Insert. The macro placeholder displays. 

    The placeholder for a Service Mark macro.
  6. Enter the text for the service mark, e.g. My Service, then save the page to view the rendered inline service mark.

    My Service SM

Hyperlinked Service Mark

Hyperlink a service mark using standard Confluence text editor tools. The service mark is not hyperlinked and underline formatting is not applied.

My Service SM