For Search Engine Optimisation- Automatic keywordsRobot control (noodp, noydir, etc)
- Search friendly navigation
- Cleaner, more semantic XHTML
- more...
For Space Administrators- Professional design
- Content ordering
- Visual layout preview
- more...
For Stakeholders- Faster and higher ROI
- Commercially supported
- Meet legal requirements
- more...
For System Administrators- Centralised theme administration
- Clustering support
- Platform agnostic
- more...
The Alternatives- Bundled Confluence themes
- Customised Layouts
- Java theme plugins
- more...
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