Content Formatting Macros for Confluence Server and DC

Service Marks

The Service Marks macro makes it easy to add customizable service marks to content.

Because service marks are quite rare, you’ll probably not find them in many fonts and few if any web browsers will support them. The Service Marks macro has the following benefits:

  • It’s clearly readable with most fonts and sizes

  • It works on all browsers with any font

  • The symbol never gets underlined when hyperlinked

  • Service marks can be branded using style sheets


  1. Go to the form you wish to edit.

  2. Click Edit.

  3. Click Insert More Content, and select Other Macros.

  4. Select the Service Mark macro from the provided list.

    serv 01
    Parameter Description Type Default Required

    CSS Class

    The class attribute of the element




    Output type

    Specifies that the macro will be displayed inline with the surrounding content

    single select



  5. The macro will then appear on the page.

    serv 02


Adding a Service Mark

With default parameters.

That results in the following:

My Service SM

Hyperlinked Service Mark

Hyperlink a service mark using standard Confluence text tools.

With default parameters.

Here’s the result: